► Why add content to individual category pages?
Without unique, useful content a category page is really just a list of products, each with a small amount of content that is duplicated on the actual product page itself. All other things being equal, a category page with unique, useful content is going to out-rank one without it. Furthermore, the content at the top of the page can help visitors through the conversion funnel, help answer common questions, and offer an opportunity to introduce your branding and /or product. SEO isn’t just for search engines it helps you potential customers too.
Category pages aren’t just helpful to your customers. They’re also great opportunities to improve and build up your online store’s SEO. e-Commerce sites can easily turn their category pages into high-traffic landing pages by adding unique, useful content.