What is a local listing in SEO?
A local business listing is an online entry that contains your business Name, Address and phone number, maybe your e-mail address and website URL too. There are a lot of websites like Yelp and local online directories where local businesses can create business listings. Search engines use this information to help them list local businesses accurately. If your business information is inaccurate on any of these profiles, your local rankings may be affected. Search engines may also use this info, correct or not, to showcase your business, causing potential clients to call the wrong number or go to the wrong location.